5 Tips for Video Wall Audio-Visuals That Get Results

May 09, 2024 by Mark Tweedy, Data Storyteller at OneScreen

led video wall displayed in a big auditorium

Video Wall Tips

Your own video wall can be more than a powerful information delivery platform. Many video wall owners report that it has become revenue driver due to the memorability of the messages displayed there. 

More than 54% Attributed Revenue Increase Thanks to Video Walls

A recent survey of video wall owners found that over half reported a significant jump in revenues in the first year that was attributed to video wall messaging, and a third saw returns jump by more than 10%. 


graph showing company revenue increase after using onescreen led video wall


How to Generate Eye-Catching Audio-Visuals For Your Video Wall

Here are a handful of tips to help you general real impact with dynamic audio and visuals.

  1. Use images that speak to the lifestyle. If the subject is hiking boots, look for images that will connect with an outdoor enthusiast, such as wild animals, mountain trails, lakes, and waterfalls. Picture how your organization could affect their lives in the long run.
  2. Tell your brand story.  Viewers want to feel connected with you. This large format is ideal for generating loyal customers and brand advocates. Create a moving story in images about how you got started, what guided your journey, and where you are today.
  3. Make it a social experience.  Curate some real messages from your social networks that highlight customer testimonial snippets, quotes from success stories and images of people interacting with what you create. Make it real and you will see a genuine response.
  4. Stay aware of potential news. Video walls are incredibly easy to work with -- just set it and forget it. The downside is it's easy to let opportunities pass you by when there is a news story that impacts your audience. People are naturally attracted to news stories and if it affects your audience, they will stick around to take in your messaging. 
  5. Remember your call-to-action. Tracking how influential a video wall is can be as complicated as any other marketing channel, but you have one tool that makes it easy. Tell the viewers what you want them to do, such as post on social, use a certain word for a discount or subscribe to your blog. Keep track of your campaigns and look for a bump in the data. 

To make a real impact in a world full of distractions, the message on your video walls should have  strong series of sounds and images that can engage your target audience.

OneScreen Cloud Studio is a cloud-based digital signage software that helps you utilize the true power of your content on big screens. It manages your content, scheduling, devices, and notifications. It gives you ready-made templates to get started with messaging that viewers remember. 

Video walls have never been so affordable or so easy to use. OneScreen white glove service takes care of the installation and our Screen Skills Gurus are there to keep everything operating at peak efficiency. 

Take a closer look at the new OneScreen LED Video Wall and open up a high-impact channel for reaching your audience.

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